Tegan and Sara add to this year’s Grammys in a totally unexpected way — an Oreo jingle.
The song is part of a somewhat complicated campaign to promote two limited edition flavors, Cookie Dough and Marshmallow Crispy. When it airs during Sunday’s awards show, the commercial will reveal a hashtag that fans can tweet for a chance to try these new flavors before it hits stores.
What’s more important, though, is how copywriters managed to write about those flavors with Tegan And Sara’s terrific pop sensibilities in mind: “If we dare to wonder about what holds us down / the fears, the doubt / could we spark something, watch it grow / be more Wonderfilled than we know?” Yes, “Wonderfilled” refers to the new flavors, but the song is a jingle first and foremost.
Hear Tegan And Sara’s Oreo jingle after the jump.
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