Want to gauge a pop act’s popularity? Bring them to the mall and watch what happens.
After smashing the charts at #4 across the pond, The Vamps — one of Britain’s hottest new imports at the moment — are preparing for a full stateside takeover with their latest single “Somebody To You.” (You know, the one Demi Lovato herself endorsed by providing a feature on the track last month!)
To promote the track, the boys decided to hold a performance and meet and greet for fans at the Garden State Plaza Westfield Mall yesterday, which you can now watch above. And, judging by the screaming, selfie-taking teens that crowded into the venue, it seems that they’ve already made quite an impression.
Watch above as the boys charmingly goof off behind-the-scenes in the mall offices, meet some fans, perform their track in front of the crowd and get escorted away from the shaking and crying crowd by mall security. Then, head below to see the troupe perform the track live on The Today Show this morning. Will The Vamps be the next troupe to top the charts in the US? Let us know in the comments below.
Along with the release of their upcoming Somebody To You EP out on August 4, the boys are now preparing to head out on tour with Austin Mahone and Shawn Mendes.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel
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