The Greatest Myth about the Internet
One of the greatest myths of all time regarding building websites and the Internet, is the belief of “You build the website, and the visitors will come“. This myth, unfortunately, has resulted in individuals and companies spending countless hours and a lot of money developing websites that just sit there and do nothing. Some of these websites are really run on high end servers in the back end, to support for high volume and secure transactions.
But they lack one key aspect of the whole picture – the one key piece to the jigsaw.
So then came along the notion of Internet Marketing – the focus on the marketing aspects of the website. Internet marketers realised that the utmost importance of any web promotion strategy, and the bottom line, is the return on investment (ROI), so something need needs to be sold on the net, or rather money has to be made some way or another on the Internet.
The strategies used by Internet marketers to generate traffic to their sites are plentiful – everything from search engine optimization (aka SEO; optimizing to rank high in search engines for certain keywords), advertising on pay per click search engines (i.e. they put up their ads on search engines like Google, so they will need to pay Google for every visitor Google sends to their website), email marketing (collecting email addresses so that they can build a relationship with the prospects through email), developing viral content or software that people will pass on to each other, to leaving links to their websites in the online forums.
With the evolution of blogs, blog marketing has become one terribly good way to drive traffic to websites.
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