Rebecca Ferguson got everyone excited about her forthcoming sophomore set Freedom with uplifting, piano-driven lead single “I Hope” and capitalizes on the momentum by dropping an elegant, heartfelt video that proves the song can be interpreted in many different ways.
On first listen, “I Hope” sounds like a clear-headed goodbye note to an ex-lover but the clips widens the canvas considerably. Rebecca looks divine in a gold dress while a number of different narratives vie for our attention.
There’s a man with his infant child, a woman caring for an elderly relative and someone experiencing a really, really terrible day at work — making the video a simple plea for kindness towards your fellow man. Watch up top.
Does Rebecca have a huge hit on her hands? You be the judge in the comments below.
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