Pharrell, still “Happy” as ever, joins The Lonely Island for its new “HUGS” video. The short clip marked the parody rap duo’s return to Saturday Night Live, plus the first time that the G I R L mastermind has hugged a mom in a Subaru hatchback – in public.
Such behavior is just one example of how The Lonely Island and Pharrell hug throughout the video. Andy Samberg and Akiva Schaffer demonstrate how they round their arms, while flanked by girls on Coogi sweaters. Pharrell sells hugs for 50 cents each at a hugging booth – a real bargain, all things considered. But, like most good things in life, it comes with a caveat.
“We’re available for whatever it is you want to do, but don’t get attached,” Andy Samberg said, when asked by a rep from The Lonely Island’s label, Republic Records. “We may hug you, but we gon’ leave you,” Akiva Schaffer elaborated. Like other songs in The Lonely Island’s 2013 The Wack Album, “HUGS” was inspired by real-life experiences.
See The Lonely Island and Pharrell’s “HUGS” video up top. Then, if you haven’t already, check out Complex‘s must-read 2011 cover story of the Lonely Island and Rick Ross; there, Rozay teaches Samberg how to grunt.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.
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