The New York DJ, Mr. Magic, who helped promote hip-hop and rap has died of a heart attack. Read more on Mr. Magic’s death below.
Mr. Magic, whose real name was John Rivas, has been mentioned in the songs of rappers such as Nas, Biggie Smalls and Tupac. He began hosting the first hip-hop radio show called “Rap Attack” back in 1983.
Mr. Magic became a big name on the airways and was known to feud with fellow local radio DJ Red Alert.
You may have also heard of Mr. Magic from the video game Grand Theft Auto: Vice City.
Hot 97 posted this letter from DJ Premier confirming Mr. Magic’s death:
I WANT TO SEND OUT THE UTMOST RESPECT AND CONDOLENCES TO THE MEMORY OF JOHN RIVAS—-aka MR. MAGIC
HE PASSED AWAY THIS MORNING OF A HEART ATTACK…..
TRUE HIP HOP HEADS KNOW THAT HIS HISTORY IS SO LONG
DUE TO HIM BEING THE FIRST RAP MIXSHOW TO EVER BE ON COMMERCIAL RADIO ON NEW YORK’S WBLS–(107.5) WITH MARLEY MARL AND FLY TY IN 1982-1984…….THEN WENT ON TO WHBI IN OCTOBER OF 1984 AND THEN
BACK TO WBLS in 1985 and WDAS in Philly SIMULTANEOUSLY
HE PAVED THE WAY FOR ALL RADIO STATIONS THAT EVER DID MIXSHOWS AND ALSO SPARKED THE CAREER OF BOOGIE DOWN PRODUCTIONS DUE TO THE DISS HE SHOWED WHEN THEY CAME TO SHOP THEIR DEMO TO HIM AND WAS TURNED AWAY WHICH THEN SPARKED “SOUTH BRONX” AND “THE BRIDGE IS OVER”…….
HE WAS KNOWN FOR HIS DIRECT AND SARCASTIC ATTITUDE ON THE AIR AND EVERY ARTIST WANTED HIS APPROVAL WHEN IT CAME TO BREAKING NEW RECORDS……..HE EVEN HAD SONGS DEDICATED TO HIM BY THE LEGENDARY WHODINI–(”MR. MAGIC’S WAND”) WHICH WAS SURPRISINGLY PRODUCED BY ONE OF MY FAVORITE ARTISTS THOMAS DOLBY…….
SHOUTS OUT TO MARLEY MARL AND FLY TY FOR THE CORRECT INFORMATION ON THIS……
REST IN PEACE MR. MAGIC………….DJ PREMIER
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