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Looks Like The Video Music Awards Are Really Serious About That “West Side Story” Theme

cobra starship 140x105 Looks Like The Video Music Awards Are Really Serious About That “West Side Story” ThemeThe just-released ad for the Video Music Awards placed after the jump, featuring Cobra Starship and Gossip Girl starlet Leighton Meester, will apparently be the “first of many West Side Story-inspired VMA promos,” according to the clip’s caption. Is it super-condescending to ask how many members of the MTV target demo have even heard of the Laurents/Bernstein/Sondheim musical about inter-gang and racial tensions? Probably. But that doesn’t make the decision to theme this year’s Video Music Awards after a 52-year-old musical any less strange. Perhaps there will be a Very Special Episode of Parental Control in order to bridge the generational gap.





I am already terrified by the prospect of an ad featuring a Britney Spears striptease inspired by “America.” Make it not happen, please!


(And yes, you are seeing a pre-roll ad before an ad. It’s like Russian dolls!)


VMA Side Story: Cobra Starship and Leighton Meester [MTV]

 

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