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Lana Del Rey Shared Three New (And Effortlessly Cool) ‘Ultraviolence’ Promo Pics

a18d2b50ab52f9d46af68ea2984db6a7 Lana Del Rey Shared Three New (And Effortlessly Cool) ‘Ultraviolence’ Promo Pics

Lana Del Rey knows how to promote an album. Even without a massive radio hit, the queen of sadcore has slowly but surely ramped up the anticipation for Ultraviolence by shrouding the project in a cloud of mystery, which she occasionally pierces to drip feed another snippet or quirky photo shoot. It certainly doesn’t hurt that the music is beyond repute.

The 27-year-old’s latest set of Ultraviolence promo pics arrived online today (May 3o) and they are typically flawless. Lana sits in a car (a vintage Mercedes-Benz because that’s how she rolls) and just looks bored/gorgeous. Her transformation from the picture perfect ’50s beauty queen of the Born To Die era to the valley girl with a dark secret is complete. See the rest of the shoot after the jump.

aa4baca18e8fe2edb564f57c22b215f5 Lana Del Rey Shared Three New (And Effortlessly Cool) ‘Ultraviolence’ Promo Pics

6a1c019334b9f7f8a989385b769cd96c Lana Del Rey Shared Three New (And Effortlessly Cool) ‘Ultraviolence’ Promo Pics

Do you love Lana’s visual approach to Ultraviolence? Let us know in the comments below.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.

 

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