Lana Del Rey knows how to promote an album. Even without a massive radio hit, the queen of sadcore has slowly but surely ramped up the anticipation for Ultraviolence by shrouding the project in a cloud of mystery, which she occasionally pierces to drip feed another snippet or quirky photo shoot. It certainly doesn’t hurt that the music is beyond repute.
The 27-year-old’s latest set of Ultraviolence promo pics arrived online today (May 3o) and they are typically flawless. Lana sits in a car (a vintage Mercedes-Benz because that’s how she rolls) and just looks bored/gorgeous. Her transformation from the picture perfect ’50s beauty queen of the Born To Die era to the valley girl with a dark secret is complete. See the rest of the shoot after the jump.
Do you love Lana’s visual approach to Ultraviolence? Let us know in the comments below.
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