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Lady Gaga’s “Applause” Music Video: Watch

5483286fbf1243b8bf07be1b26da1eac Lady Gaga’s “Applause” Music Video: Watch

Lady Gaga‘s long-awaited “Applause” video debuted this morning (August 19) on Good Morning America and on giant screens in New York’s Times Square, with Mother Monster introducing the clip while wearing a white getup and a mask similar to the one on her first ARTPOP promo photo. The video itself was more art and less pop, in that it felt very much of the theater/stage world, with Gaga wearing black tights and a cap for much of it, dancing and doing tragedy/comedy mugging for the camera.

The clip is largely black-and-white, but the shocks of color are powerful. Things don’t get too weird — the video certainly lacks the narrative structure and “wow” factor of many of Gaga’s prior works — but we do get Gaga’s head on a black swan, and the singer emerging from a giant top hat with a tail. There’s also a variety of wigs and bras, including a clam shell one as she poses like Botticelli’s The Birth Of Venus and a bra made to look like hands cupping her breasts. The visual was directed by Inez & Vinoodh, who also helmed the song’s single artwork and Gaga’s nude V shoot.

Check it out up top.

Gaga will perform the live debut of “Applause” at the MTV Video Music Awards on August 25. The singer teased the performance with a rehearsal photo over the weekend, but has been coy about what kind of spectacle she’ll give us.

Was the “Applause” video worth the wait? Let us know below, or by hitting us up on Facebook and Twitter!

 

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