Bubblegoth gal Kerli knows that making it in the music world takes more than just creating a mix of danceable moody tunes — you need the help of your friends and family. And this Estonian pop star’s followers (whom she calls her Moonchildren) are some of Kerli’s biggest supporters. Hop below to check out the “Army Of Love” singer discussing the relationship she has with her fans as a part of Bing’s “Friends Matter” campaign.

Glee’s Matthew Morrison previously shared his path to success — watch it here. And for more Kerli, check out her Marie Antoinette-inspired photo shoot with Buzznet’s Audrey Kitching.

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