Justin Bieber doesn’t care what the haters say, but does he care about how they smell? The singer has unveiled a promotional spot for his fragrance The Key, which shows him baring some flesh, tossing and turning in bed (Justin Bieber probably does that a lot, right?) as he dreams of a romantic escapade with a lady friend, mostly involving an elaborate spread of desserts.
So basically, what you have here is Justin Bieber shirtless in bed, and cake. They know their market well.
This visual is taken from an upcoming short film which premieres tomorrow, Saturday, November 23 on YouTube, so tune in to, y’know, see what happens.
Watch it up top.
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