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Jay-Z Changes The Rules In New ‘Magna Carta Holy Grail’ Promo Video

23c6e33c31fc056beb614fd3ec1b975e Jay Z Changes The Rules In New ‘Magna Carta Holy Grail’ Promo Video

Jay-Z does things differently – be it sampling songs from musicals or releasing an album via Samsung Mobile with two weeks notice. To make up for the short lead-in time, Hov is stepping up the promotion. His latest attention-grabbing tactic is a promo video explaining how he’s changing the rules.

In his latest Magna Carta Holy Grail clip, Mr Carter hangs out with high-profile buddies and potential collaborators Pharrell, Swizz Beatz and Rick Rubin. They listen to some hot beats before Bey’s better-half explains why he’s changing the rules: “We don’t have any rules, everyone’s trying to figure it out. That’s why the Internet is like the wild west.” Watch the video after the jump.

Will you be downloading Jay-Z’s ground-breaking opus from Samsung or waiting until it’s in record stores three days later?

 

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