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J. Cole Tells Us 6 Things You Need To Know About ‘Born Sinner’: Watch

dec93830ffb51fb55532cb6093bef7aa J. Cole Tells Us 6 Things You Need To Know About ‘Born Sinner’: Watch

In just a few days, J. Cole‘s Born Sinner will go head-to-head with Kanye West‘s Yeezus, and last week we chatted with Cole in the studio to see what his mindset was heading into the June 18 face-off. And ya know what? He’s a lot calmer and cooler (and more personable) than we’d be ahead of such a momentous occasion! Cole gave us plenty of insight into the new album — everything from his decision to move the release date up (“I’m way too excited for this album to have it drop a week after Kanye’s, and live in the shadow of that”) to his outsider status. “I don’t feel pressure to conform to what’s happening, I feel pressure to bring my style to the mainstream as best as possible,” he said. “I’m grateful that I made a song like ‘Power Trip’ or that I figured out ‘Crooked Smile’ to get the other side of my style to the world, to let the world know I’m doing a different brand of hip-hop.”

Cole also told us about Born Sinner‘s heaven/hell theme, how the TLC collaboration came about and whether he expected ”Power Trip” to be a contender for Song of the Summer. Check out the interview up top, and be sure to go stream the album if you haven’t yet.

Will you be buying Born Sinner next week? Let us know below, or by hitting us up on Facebook and Twitter!

 

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