Ed Sheeran‘s “Don’t” comes to life in a new Beats By Dre ad.
He enters a hotel room and throws his jacket onto his bed, hitting his acoustic guitar. He pulls up Beats Music on his phone, then answers its prompt. Feeling? “PISSED OFF.” Feels like? “WRITING A SONG.” Close-ups of a woman in her underwear surface like flashbacks, playing up Sheeran’s lyrics: “And I never saw him as a threat until you disappeared with him to have sex …”
When Sheeran first revealed “Don’t,” off his new album x, fans and media alike were intrigued. They wondered who inspired it: Was it Taylor Swift? Ellie Goulding? Is One Direction‘s Niall Horan also to blame Just when the media stopped wondering, Sheeran’s ad spot is bound to get people asking all over again.
“The story in ‘Don’t’ is 100 percent true,” Sheeran said to Billboard. “I could have gotten nastier – there was more shit that I didn’t put in. I was seeing someone for a bit of time, and then they ended up physically involved with one of my friends in the same hotel that we were staying in, while I was downstairs. And I feel like: Treat people how you want to be treated.”
Watch Ed Sheeran’s new Beats by Dre ad, set to “Don’t,” up top.
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