Cher Lloyd has up and released the video for her new single “I Wish,” the first from her upcoming sophomore LP (executive produced by Shellback), and it’s cute! Not much of an evolution from the quirky-sweet style of her first visuals, but a nice continuation of that vibe — lively and jubilant.
Featuring Lloyd as a bottle service waitress forced to wait upon a pack of brassy, entitled girls (one of whom looks suspiciously like Aubrey O’Day — is there Danity Kane sabotage afoot?), she gets a helping hand from T.I., who drops in all sunglasses-cool to spit a quick verse.
It’s all very well-put together and drips with attitude, but I remain unconvinced that the song is distinctive enough to give Lloyd the kind of stateside pull she’s had in her native UK.
Watch up top.
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