Britney Spears‘ “Perfume” got off to a slow start thanks to a general lack of promotion and perhaps the year’s worst lyric video but the pop legend is hoping to turn things around with an elaborate Joseph Kahn-directed visual. After all, this is the guy who helmed “Womanizer” — so hopes are high!
Bizarrely, the teaser plays more like a lyric video with Sia‘s poetry sprawled on the screen. There are glimpses of Britney but it’s hard to get much of a feel for the finished product. The highlight is definitely the big finale, which finds the 32-year-old staring into the sunset with hair blowing in the wind like strands of gold. Watch up top.
Are you more or less excited for Britney’s new video now? Have your say in the comments below.
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