Hey there! Welcome to your 10th and final session of the Blogopreneur Blog Marketing eCourse!
To be frank, today’s session is just an excuse to talk to you again We’ve come a looooong way since the first part of the course where we explored blogging, right from the basics. We’ve been through terminology, planning, installing WordPress, writing content, optimization, marketing, monetizing, and tweaking for human visitors.
Its a whole lot of things – I’d personally took days (and sleepless nights) to get those out… and I really hope it helped.
I’ll just open up and discuss some random unsettled topics today, some of which are tips which I am yet to share with you.
First, lets talk about the long tail.
The Long Tail
Back in 2006, Chris Anderson, editor-in-chief of Wired Magazine published a book called “The Long Tail“. In this book, he put forward a concept of the new marketplace with a phenomenon as depicted in the graph below.
In his blog, he mentions:
The Long Tail, in a nutshell
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.
Blogs play a very major role in making the long tail work. Blogs are what Chris calls “the long tail producers”. Blogs are the current wave of user generated content, allowing anyone to become a publisher and content producer in 15 minutes!
Blogs are also “long tail filters” – they also help to filter information, bringing the best content to the reader, especially for those blogs with quality content – the bloggers obviously must have read at least 10 other posts or articles for each article they write.
So continue blogging – every quality blog is vital for the new economy. Your job as a blogger is to help your readers get the best content, to share with them the gist of what you know.
There is so much more about the concept of the Long Tail that only Chris would be able to share with you via the excellent book. You MUST get a copy.
Finding Your Personal Voice
As you start to post more entries to your blog, you will find that you will have a particular style of writing – everyone does. Don’t worry about it, even if you think that your style is “not professional enough”. Don’t force yourself to change your writing style. This blog is yours, and yours only – and ultimately, people want to see you as you are.
As you write more, you will write better. To start you don’t have to be good, but to be good, you have to start.
Creating New Blogs
I know, you have many topics you want to write about, and now that you know how to start a blog, you might want to set up 2, 5 or even 10 blogs, each targeting a different topic.
My advice for you would be to hold it – too many people get diversified too early in the show. Remember that maintaining a blog takes effort, and sometimes this effort can be substantial (especially during the startup period when you need to build up your blog quickly). Hold your horses in starting a new blog until you feel you are really ready to do so, when you are comfortable with your first one.
Then, as you create new blogs, create them one by one. Each successful blog is well planned and defines a good objective to achieve. Creating a blog with a vague objective is as good as not creating one at all.
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