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Billboard Music Awards Score Huge Ratings, Up 2 Million Viewers From 2012 Broadcast

b534d2f30854f75cd4a0a2ed2e7e9b7e Billboard Music Awards Score Huge Ratings, Up 2 Million Viewers From 2012 Broadcast

Last night’s Billboard Music Awards scored a huge ratings win. Which just goes to show, if you build a bloated broadcast around the highest-selling musicians in pop, the people who made them the highest-selling musicians in pop will come. In addition to bringing in 9.4 million viewers (up 28% from last year’s 7.4M total), the Sunday (May 19) broadcast was number one in the 18-49 demographic, which is pretty much the only thing advertisers care about. Obviously Tracy Morgan was the X factor this time around.

One interesting tidbit: the demo numbers that were seen as a huge success for ABC matched the demo numbers of the recent American Idol finale, which was a ratings disaster. Context is key!

[via Billboard]

 

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