While some divas spend their days sharing sexy snaps on Instagram, Beyonce is busy changing lives and reviving the economy through her partnership with Goodwill. Today (November 18) the company announced they would continue working with the R&B icon on the second North American leg of The Mrs. Carter Show after the resounding success of their #BeyGood initiative over the summer.
The concept is simple. Third Ward Trill kindly asks fans to donate old clothes at concerts and, not surprisingly, they o-bey. A staggering 27,5000 pounds of clothing was collected during the first leg of the tour, which Goodwill then sold in stores across the country to finance their employment programs for people with disabilities and other disadvantages.
“I am excited to team up once again with Goodwill in supporting their efforts in finding and creating jobs for families in need,” declared Saint Bey. And the feeling is entirely mutual. ”We’re proud that Beyonce is using her platform to share the positive impact Goodwill has on local communities, the environment and the lives of the millions of people,” Goodwill CEO Jim Gibbons responded.
Apart from the satisfaction of helping your fellow man and making room in your wardrobe for new threads, there’s another incentive to take part. The first 100 ticketholders that donate go into the draw for a chance to be upgraded to the BeyStage or BeyHive VIP areas. Grab a bag and get started!
Are you donating your old clothes when Mrs. Carter hits your town? Let us know in the comments below.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.
You might also like