Bow down, bitches. Beyonce dropped her latest album, Surprise! I’m Still Better Than You (just kidding, it’s called Beyonce) last night at 9pm PT exclusively on iTunes — and according to industry sources, she moved an astonishing 80,000+ units of the album in just the three hour sales window before midnight. (Not to be shady, but for a point of comparison, that’s nearly as many copies as Britney Jean sold in its first week.)
Billboard projects that the album will hit #1 on the albums chart next week — and although there’s only three days left in the sales week, it shouldn’t be tough to outsell the other contender, Garth Brooks‘ Blame It All On My Roots: Five Decades Of Influence, which is estimated to shift between 150,000 and 160,000 units.
If nothing else, it’s probably an indication of the changing nature of the promo game: Without any buzz, hype or build-up, the pure social media impact of this unexpected LP dropping after so many months of speculation has been dominating headlines all night and all day — and will probably continue to do so for awhile.
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