The delightful beverage pictured at left is in honor of Apple’s code-named “Cocktail” project, which is reportedly the company’s attempt to work with labels in order to galvanize album sales at the iTunes Store. “Cocktail”-ized albums will be packaged with extras that are being referred to by your lazier reporters as “interactive,” even though any chance of “interacting” with these fairly standard add-ons begins and ends at iTunes’ PLAY and STOP buttons: ringtones, videos, “enhanced” artwork. Will the promise of downloading a music video with your album make your wallet open more quickly than it might have originally? Let’s open the polls up!

(Sorry about that last option, music business. But I figured that putting it in as a control was necessary!)


AP sources: Apple, labels work on album `Cocktail’ [AP]
Is Apple Trying To Reconstitute The CD? [Hitsville]

You might also like

LA Coroner Rules Michael Jackson Death A Homicide, Killed By Prescription Drug Cocktail The Los Angeles County Coroner has ruled pop star Michael Jackson’s death...

There Are Great Expectations For Norah Jones’ New Album Norah Jones’ The Fall has the above cover, which upon first look conjured the...

Watch Fiona Apple’s Brilliantly Bizarre “Every Single Night” Video Isn’t it sad when an artist known for her originality starts following trends...

The Hidden Meaning Of The Rolling Stones-Quoting Apple Event Invitation Next Wednesday is 09.09.09—a big day for the music business thanks to the release...