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Be Honest: Would An “Interactive” Booklet Be A Make-Or-Break Point As Far As Buying An Album?

cocktail1 79x120 Be Honest: Would An “Interactive” Booklet Be A Make Or Break Point As Far As Buying An Album?The delightful beverage pictured at left is in honor of Apple’s code-named “Cocktail” project, which is reportedly the company’s attempt to work with labels in order to galvanize album sales at the iTunes Store. “Cocktail”-ized albums will be packaged with extras that are being referred to by your lazier reporters as “interactive,” even though any chance of “interacting” with these fairly standard add-ons begins and ends at iTunes’ PLAY and STOP buttons: ringtones, videos, “enhanced” artwork. Will the promise of downloading a music video with your album make your wallet open more quickly than it might have originally? Let’s open the polls up!





(Sorry about that last option, music business. But I figured that putting it in as a control was necessary!)


AP sources: Apple, labels work on album `Cocktail’ [AP]
Is Apple Trying To Reconstitute The CD? [Hitsville]

 

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