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Allie X Drops Another Synth-Pop Salvo With “Prime”: Listen

da563f596c5ce5101ced03b78d3fb7f8 Allie X Drops Another Synth Pop Salvo With “Prime”: Listen

When we spoke to Allie X last week, she told us she had a new single on the way, and in the wee hours this morning (March 18) she delivered on her promise, putting “Prime” online. Whereas the plush “Catch” swooped in and soared, this one is a tad knottier, with several moving parts as the quirky vocal tics and jittery synths parry each other before you can absorb the chorus. The lyrics are delivered rapidly, as Allie uses the over-enunciation of a space queen, and right when you become acclimated, whoa, the future-pop morphs into a New Wave sax bridge.

The production is again stellar, and while “Prime” is less immediate than her debut single, it’s just as engaging and might even be more rewarding with repeat listens. No matter how you approach it, though, the song is really fun.

Hear the new track below via another GIF-like video loop.

[via Chart Shaker]

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.

 

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