Australia’s 5 Seconds of Summer will likely sell big with their self-titled debut album. Just in case, though, the pop-punk band decided to pose as Target employees – complete with fake names – in an elaborate prank to boost sales. The band’s mission, according to drummer Ashton Irwin: “We’re going to be pretty much trying to sell our album to middle-aged men.”
Ultimately, 5 Seconds of Summer ended up aiming for a broader audience. The band dropped CDs into random carts. Guitarist Michael Clifford “helped” another customer search for microwaves by mentioning that they were likely by the CDs. Fellow guitarist Luke Hemmings told one customer that he smelled nice, before he placed a CD next to a child sitting at the DVDs section. (She pushed it away.)
Was 5 Seconds of Summer’s prank successful? Not exactly. Fortunately, the band likely won’t have to rely on such gags for long. First-week sales predictions say that their debut album is expected to hit No. 1 on the Billboard 200, with sales just shy of 250,000 copies. Until actual sales numbers come in, watch 5 Seconds of Summer prank unsuspecting Target customers up top.
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